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Freedom Cipher Episode 6: Meet Susan Getgood, Author of Professional Blogging for Dummies

by Aisha DaCosta on January 25, 2012

Meet Susan Getgood. Do you have a blog? Do you want one? Are you overwhelmed by everything you need to know? Check out Professional Blogging for Dummies by Susan Getgood! Unlike others in the For Dummies series Susan’s book is chock full of case studies that support her advice. Professional Blogging for Dummies gives detailed tactical advice on setting your professional blogging objectives, creating an editorial mission for your blog, monetizing your blog, blog development, content and much more!

In this episode Susan Getgood joins us on Freedom Cipher. Listen to Susan discuss her thoughts on the impact of social media on business and why every business needs a social media presence. Susan also gives some words of advice for newbie bloggers. Susan is a marketing expert and social media thought leader that has a wealth of information to share.

Check out my interview with Susan Getgood below…

Freedom Cipher Episode 6: Meet Susan Getgood from Aisha DaCosta on Vimeo.

About Susan Getgood.

Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. In Fall 2010, Susan joined BlogHer Inc. as VP Sales Marketing. In this role, she promotes the many unique opportunities for advertisers to engage with the BlogHer community and works with brands to develop creative and effective cross-platform marketing programs to reach the BlogHer audience.

As an independent consultant from 2004 to 2010, she helped organizations integrate social media into their marketing strategies to meet their customers online, build their brands and drive revenue. Clients included HP, Kaplan University, Kraft, Goodwill Industries and CamelBak as well as PR agencies, start-ups and small businesses nationwide.

Her professional marketing blog, where she writes about social media and marketing strategy, is Marketing Roadmaps ( She also writes a personal blog, Snapshot Chronicles ( Her first book, Professional Blogging For Dummies (Wiley), was published in July 2010. Susan speaks regularly at social media conferences like BlogHer, Mom 2.0 and New Comm Forum. She is a co-founder of ethics initiative Blog With Integrity and appeared on the Today Show in April 2010 to talk about respect and responsibility in the blogosphere.

Leave your feedback below if you like the video and let me know your thoughts on the cipher!

Aisha DaCosta
I am an investor: I invest in people!



{ 4 comments… read them below or add one }

Jimmie Wilks February 4, 2012 at 7:59 pm

Another great post, Aisha! I love the book by the way and highly recommend it to anyone that is pursuing a business model on and off-line. Susan Getgood is a dynamic authority in the world of Blogging. Working with some of the best marketers in the industry, I’ve come to realize that having a “Nerve Center” or blog is mission-essential in building relationships online. People want to be able to get to know you and the blog is that area to do it. I’m very impressed with your interview with Susan as she enlightens us on the proper blog road-maps. Loving the Freedom Cipher content!


Aisha DaCosta February 4, 2012 at 8:47 pm

Jimmie! Thanks for recommending Susan’s book! It is amazing! It was pleasure interviewing her. Susan is so down to earth and easy to connect with. Thanks again!


Lenia March 3, 2012 at 4:18 am

Hi Aisha,
That is an interesting interview. I agree with Susan about facebook. I see it as a place to share.
As I am a new blogger I may consider to buy that book. Have you already read it?
thank you for the interview!


Aisha DaCosta March 3, 2012 at 7:11 am

Hi Lenia. Yes I do have Susan’s book. It is great! You should definitely check it out! Thanks for stopping by! Hope all is well.



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